A fantastic article by The Spectator details the absurd rules about the Olympics. Driving to work the other day, I caught a CBC broadcast about the Olympic Brand protection and…
Am I allowed to say Olympics in this blog?
Category: Advertising
Revealing the secrets behind McDonald’s food
In case you haven't heard, McDonald's Canada has pulled back the curtain to showcase how their food is made. In a bold attempt at transparency, they are letting real consumers…
Cool Ads: Brave Transit Wrap
It's very rare that an advertising campaign grabs my attention, but I had to stop to take a picture of this. It's a promotional transit wrap for the upcoming Disney-Pixar…
11 Wicked sources to stay updated on Social Media
There are way too many places to get information these days, it's overwhelming. In order to stay on top of the game and know what's going on in the world,…
10 Ways to stay up to date with Social Media (and other things)
In my previous post, I talked about how constant learning is key to survive in the social media realm (and really in an industry). As there are millions of sources for…
Why American brands fail in Canada
I was really excited to hear that Jimmy Buffet's Margaritaville had opened in Niagara Falls Canada. Its one of my favourite places to go for drinks in Orlando either before…
Hip-Hop Hamsters or things that make me happy
Today in videos that I can watch over and over comes this Kia commercial starring the hip-hop hamsters and using "Party Rock" by LMFAO as the soundtrack. The ad is…
Kim Kardashian vs. Old Navy with a splash of Sears
Believe it or not, the Old Navy commercial below is the reason for a $20 million dollar lawsuit against Gap Inc. (their parent company), by Kim Kardashian and Co. Why you may…
Hello Employment!
Today was my very first day at my brand new job as the Social Media Coordinator/ Writer at a great communications company right near where I live. It was a…