My Story

My Story

I guess you could say I was born to be a business owner as I’ve always been curious, outspoken, driven and eager to try new things. 

Throughout my younger years, I experimented with many business ideas. 

  • Neighbourhood Lemonade Stand: Lots and lots of them over the years. I should have franchised.
  • Tye-Dye Pouches: I received a bunch of small tye-dyed fabric pouches from a store my mom worked at. They were made out of leftover material from their pillowcases and sheets. I generated demand for them in my school and ended up selling them to students & teachers – to the point I needed an order form. The best part – I got them for free. One hundred percent profit margin!
  • Tootsie Pops: A local store sold boxes of Tootsie Pops for $10. I bought a box and sold them for 50 cents each on the bus ride home. I sold out on the first bus ride, so I bought more boxes and generated a tidy profit.
  • eBay: As a teen, I had a keen eye for sourcing discounted, in-demand products and selling them for profit on eBay.  I managed it all – purchasing, listings, packaging, shipping, customer service. This was way before e-commerce became a commodity.

None of these became permanent, and I went off to school then got a “real job” in the corporate world, working with large & small companies across many sectors including hospitality, retail, agriculture, events and retirement.

Over the years I’ve consulted with many friends & family members, sharing my marketing advice. I’m continually told I should start my own business. They see the passion and dedication I have to my craft. 

I’ve dabbled a bit here and there, never really focusing on it because I didn’t have the time. Being a husband, dad and dog parent while working a full-time gig doesn’t leave a lot of time (or energy) to start a business.

Fast forward to 2020. After spending almost a decade working in progressively senior marketing roles for both big and small companies, I got laid off.

At the time it was a complete nightmare – we had just purchased a new home, COVID-19 was continuing to rear its ugly head and the job market sucked. It was a total moment of panic, fear and uncertainty. But it was also an opportunity. I was no longer tied into anything, and I could do whatever I wanted.

The timing never felt right – until it did.

So here I am leaning into what has always been a dream of mine – officially starting my own marketing consulting business. A big leap into #soloprenureship. 

Thanks for reading my story! I’m excited to use my diverse skillset to help businesses navigate this strange time. And if you want to chat, contact me!

Brad

Copyright 2021 Brad Ridler.
Brad Ridler