Hong Kong Disneyland has revealed the details for this years Haunted Halloween event. In a departure from the other Disney parks around the world, they actually have a very dark tone to the event. It looks pretty fun, with an Augmented Reality app developed specifically for this event that allows people to interact with posters and signs around the city and in park. Specially themed Vampire Coven and Were Tribe themed t-shirts will also interact with special Haunted Halloween Magic Mirrors inside the park. Have a look at the press release below to check out all the goulish details!
At Disney’s Haunted Halloween 2012, the VampireCoven and the Were Tribe, two emerging forces of evil, are invading Hong Kong Disneyland and stirring up an intense clash to determine who will be the ultimate leader of the darkness that permeates every corner of the Park. From October 4th to 31st (Thursday – Sunday, including October 31st), brand new and unexpected frightful fun will be awaiting Guests at Disney’s Haunted Halloween. The Park will take the struggle for power to new heights with a smartphone app and an augmented reality (AR) game, together with various co-marketing promotions. “Choose Your Dark Side” now!
Ominous surprises permeate every corner of the Park, including the chance to virtually meet and interact with the recruitment leaders of the evil forces
Brand new Halloween fun can be found throughout Hong Kong Disneyland! Get ready to enroll at “Graves Academy,” a once prestigious learning academy where Master Graves is breeding the evil of the future. Guests should join forces to support their team when the Vampires and Werewolves meet for the ultimate showdown at“Main Street, U.S.A. – Clash of Evil.” Be there to witness which team will be victorious and the supreme ruler of all dark forces.
At the Tomorrowland – Party Zone, an array of music, dance, stage performances and interactive games bring Guests exciting entertainment options, including 4 nights of performances by the hot new pan-Asian girl band BLUSH, whose members come from five different countries in Asia. In addition, performances by Diablo – End of Line, TRON City Dance Crew, the ElecTRONica Program Dancers and thespectacular Laserman Show will light up the night. On Friday and Saturday nights, popular radio DJs will also take over the stage with their own brand of party games, elevating the atmosphere to new heights. There will also be slick demonstrations of artful yo-yo tricks by the Duncan® yo-yo team. Mickey, Duffy and the whole gang, clad in their new Halloween costumes, will process around Fantasyland to their own Trick or Treat locations where they look forward to meeting and greeting Guests. Fans of the Vampire Coven and the Were Tribe can virtually interact with their recruitment leaders in a captivating virtual reality video experience—“Meet your Recruitment Leader of the dark side”—which Guests can even bring home to share with all their family and friends.
Wendy Chu, Director, Marketing, Hong Kong Disneyland Resort, said, “Disney’s Haunted Halloween has been a big hit with young adults over the years. With brand new haunted experiences found in every corner of the Park, Disney’s Haunted Halloween will continue to be one of the most popular destinations for Halloween revelers in Hong Kong. This year, the story of the clash between Vampires and Werewolves invites Guests and their friends to choose their dark side and take the challenge anytime via the game app while enjoying the new Halloween offerings at the Park, which include the chance to meet the two recruitment leaders – an opportunity that will surely capture the attention of young adults of every persuasion.”
The Park is concurrently launching a creative power challenge game app for smartphones that employs the clash of evil theme, which will allow it to expand its target audience to include young adults who love to engage in games. After the successful implementation of AR in its Halloween offerings last year, the Park is taking this AR application to another level by incorporating it into a smartphone game. Frederick Chan, Director, Marketing, Hong Kong Disneyland Resort, said, “The Park is leveraging innovative AR technology to develop a creative storytelling game app for smartphones, spreading the frightful fun of Disney’s Haunted Halloween to every corner of the city, from print advertisements and co-marketing partner stores to outdoor billboards. Starting from September 20th, the “Choose Your Dark Side Challenge” mobile app will be available for users to download and play. Users can join to struggle for ultimate power between the Vampire Coven and the Were Tribe as they collect dark power with a simple flick of their touchscreens, anytime and anywhere. Using the app’s built-in GPS function, they may even collect extra points by successfully locating dark emblems scattered throughout the city, as well as inside the Park.” Players who manage to track down at least one of the most powerful evil emblems, which are located in the Park, can enjoy the ultimate “Meet your Recruitment Leader of the dark side” experience in the Park.
“The recruitment leader of the Were Tribe is played by the popular Korean model Choi Ho Jin (Jin), while the leader of the Vampire Coven will be played by a renowned female model. Stay tuned to find out who she is,” Wendy Chu added.
A series of new innovative AR T-shirts in various styles, including Jack Skellington, Vampire Coven and Were Tribe themes, will be launched in the Park this year. Embedded with AR technology, Guests will be surprised when they wear their AR T-shirts in front of one of the “Haunted Halloween Magic Mirrors” located around the Park and either vampires or werewolves start jumping out from their T-shirts! AR T-shirts featuring Mickey and friends are also available for kids, with a Disney pumpkin theme appearing in the Magic Mirrors. Guests can even view the same effect with their webcam at home to extend the experience even further. In addition, Magic Access members can enjoy an extra surprise as they transform and virtually interact with their team members in front of the Magic Mirrors. Pictures can even be downloaded from the Magic Access Member Site for free!
Popular Halloween fun returns – with enhancements
During your night of fun, do not miss out on the tempting Halloween-themed delicacies available both in Park and at the two themed hotels. A series of over 140 all-new Haunted Halloween merchandise items in various themes—including “The Nightmare Before Christmas,” “Mickey Family in Halloween” and the “Frankenweenie” collection from the latest Disney movie—will also be available for Guests to commemorate their experience. Various glamorous Halloween accessories are also available. This marks the first time Giordano and Disney Consumer Products teaming up to launch the “Disney Dark Collection inspired by Disney’s Haunted Halloween.” This glow-in-the-dark T-shirt series will be available in the Park by the end of September.
Guests looking to take part in Disney’s Haunted Halloween may purchase tickets at the Hong Kong Disneyland Main Entrance, the two themed hotels, the Hong Kong Disneyland Ticket Express in the MTR Hong Kong Station, all Giordano stores, Avenue of Stars Kiosks in Tsim Sha Tsui, all Circle K convenience stores in Hong Kong, and selected travel agents. Simply visit www.hongkongdisneyland.com or call the Disney Reservation Center at +852 1830 830 for more details on tickets and hotel reservations.