New Year, New Adventures

New Year, New Adventures

As I sit down to write my very first blog for 2012, there is so much happening behind the scenes in my life. At this point, I cannot discuss in detail. But give me a week or so and you’ll know exactly to what I’m referring to. I’ve been attempting to stay sane after being home for just over a year now. The urge to pack up my life and take another grand adventure seeps out of my pores 24/7. I’m happy to FINALLY be working in advertising and getting experience with social media. A few years ago if you told me I’d be getting paid to be on Facebook and Twitter all day I would have laughed in your face. At times, I truly feel there is an unseen force guiding me in the direction I’m meant to be. Two years ago the job I’m doing right now didn’t even exist, and 2012 is going to be a year of massive change for companies and the way they use social media. It’s a good career to be working in, with lots of prospects down the road. Other than finally getting a job, 2011 was a tough year for me. But for every part of 2011 I didn’t enjoy, I did learn and grow a lot because of my experiences, so it wasn’t a total write off. And I do remind myself that at the end of the day, I’m better off than 99% of the world, so I’m very thankful for that. Here’s a very quick recap of  my 2011.

I was unemployed for a bit and applying like mad to advertising agencies, I got a few calls and interviews. Interview A was for an internship at a really shady web marketing firm. I told them thanks but no thanks. Interview B was for another internship that I bombed in the interview mainly because the person interviewing me didn’t really click with my personality. Odd considering I can get along with almost anyone. I then had two interviews for real jobs at BIG, MASSIVE, advertising agencies in downtown Toronto. The first was for a media assistant position, which I knew was totally unqualified for, and went to the group interview for that. Had to talk about myself to the group and write a geography and math test. Ended up not getting that to no surprise.

I had forgotten I applied at Apple Retail while still in Florida, and they gave me a call in February. I went on a group interview (very similar to Disney), followed by an interview with the store manager. I got hired, went through 4 days of Apple Brainwashing and started at Apple Square One shortly after. I only lasted 2 months until I decided it wasn’t for me. Needless to say, I didn’t enjoy getting screamed at in person and over the phone because people’s products didn’t work. this was 85% of the job. This coming from someone who has worked at Disney and Shoppers Drug Mart and has been in almost every possible crazy customer situation. I met with the store manager and told her why I wanted to leave and she was great and fully understood.

During the time at Apple, I got an interview for an account management position. I had 5 different interviews: Human Resources, 2 Account Managers (separate), another Account Manager who flew from NEW YORK CITY to meet me! And finally the Account Director on the phone from NYC. After the excruciating wait to find out my future, they went with the other person. Mainly over a bit more experience. To say I was crushed is an understatement, but I got over it.

I decided to head out to Calgary for the summer and try working out there. I packed my car, drove across the U.S. and Canada and arrived at Craig’s house. The living room became my bedroom, and we spent a great deal of time drinking, laughing and having a great time. Sadly, I couldn’t find work out there, but did apply for an advertising agency here in Ontario and ended up getting hired there. After 6 weeks in Alberta, I packed up again and drove home. I’ve been here ever since and am glad to be working in the advertising industry. My life isn’t that exciting at the moment, but I know it’s just a lull. Everything goes in cycles, and I’m in the part where it’s just about to reset.

I’m headed to Florida in a week to see some of my best friends and have 9 days of adventures. I also started a blog, Theme Park Canuck, to showcase my blogging skills and passion for theme parks. It helps keep me busy, creative and inspired.

I’m not sure what’s in store for me in 2012, but signs point to awesome.

P.S. Something I want to start doing is a recap of the notable events each week. Mainly because I’m lazy and bullet points are faster 🙂

Highlights of my week:

  • The return of my favourite blog ever, The World According to C-Mac. A great friend of mine took a tiny break (a year and a half to be specific) from writing her fantastic, hilarious and inspirational blog. Even if you don’t know her personally, it’s a great read.
  • Planning my Florida adventures. I leave on Saturday and couldn’t be more excited to visit great friends, have some awesome adventures and be in my happy place.
  • Discovering the television show Shameless when I was sick this week. So good I watched 13 episodes in 3 days. It’s about a totally F-ed family that shocks after every turn. Starring William H. Macy as the screwed up dad.
  • Secret project in the works. Please stand by.


Copyright 2021 Brad Ridler.
Brad Ridler