Ugly Betty Blatant 7-Up Placement
First, it started with “90210”, now we have blatant product placement written into the script of “Ugly Betty?” I guess 7-Up is launching a new antioxidant cherry flavour and they are using the show to promote it to their core target market, 18-35 year old women. I get product placement, I even like most of it. I just hate it being shoved down my throat to the point of me yelling at the televison. I mean they had two people on the show bring up the new flavour and talk about it in about sixty seconds. They even posted the print ad on the board of their magazine layouts and commented on it’s placement in the issue of the fictional fashion magazine “Mode.” Let’s find a new way to integrate products into televisions shows people! Come on, aren’t we supposed to be creative, trend setting and all that jazz?
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