Just wanted to provide my opinion on this whole new “digital” age we are in the midst of living through. As an advertising student I keep being told that the future is digital and print and TV are dying. I just wonder what happens with all the people who either don’t own a computer or who choose not to own one. What will happen to this group of people? I know the internet is available on many devices such as phones, iPods and is easily accessible, but it seems like these traditional media viewers will be left behind, or just won’t know what is going on at all. There is no way that television or print budgets will get completly cut out, as everything supposedly shifts to digital. I just wonder if these media choices will become a profitable niche market as everyone dumps them in favor of the digital age. If the traditional media is where budgets will eventually get shifted back to in the future.
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