Product Placement

Ugly Betty Blatant 7-Up Placement

First, it started with “90210”, now we have blatant product placement written into the script of “Ugly Betty?” I guess 7-Up is launching a new antioxidant cherry flavour and they are using the show to promote it to their core target market, 18-35 year old women. I get product placement, I even like most of it. I just hate it being shoved down my throat to the point of me yelling at the televison. I mean they had two people on the show bring up the new flavour and talk about it in about sixty seconds. They even posted the print ad on the board of their magazine layouts and commented on it’s placement in the issue of the fictional fashion magazine “Mode.” Let’s find a new way to integrate products into televisions shows people! Come on, aren’t we supposed to be creative, trend setting and all that jazz?
Cherry 7-Up: It's good for you now!Ugly Betty: Not So Ugly?

Pixar’s Up: Do not try this at home

I am counting the days until a child attempts to attach hundreds of helium balloons to a chair and fly away, as depicted in Pixar’s “Up.” I can see the headline now: “Five year old Kansas City boy attempts to fly using a chair and balloons, resulting in electrocution from power lines. More details at 6pm on Fox News.” I can’t wait!
Don't try this at home

Pixar’s Up: Do not try this at home

I am counting the days until a child attempts to attach hundreds of helium balloons to a chair and fly away, as depicted in Pixar’s “Up.” I can see the headline now: “Five year old Kansas City boy attempts to fly using a chair and balloons, resulting in electrocution from power lines. More details at 6pm on Fox News.” I can’t wait!
Don't try this at home

Oprah and KFC in bed together!

Can you believe that Oprah is promoting KFC’s new Grilled Chicken. I was astounded, I wonder how that deal happened? KFC must have paid her tons of money to endorse their brand. If you haven’t heard, you can go to her website for a coupon to receive free meal. Amazing. I would love to know what genius came up with this concept. Seriously, getting a woman who is notorious for her weight problems and yo-yo dieting to endorse what has to be the worst fast-food in the world. I mean, yes they now have the healthy option of grilled chicken, but when I eat at any fast food place I’m not thinking about calories. I want some cheap, greasy and filling fried chicken and macaroni salad. Anyways, can’t wait to see the results of this promotion.

I want me some KFC...
I want me some KFC...

7-Eleven Movie Slurpees

May I admit a slight addiction I have….movie tie ins. Mainly the plastic Slurpee cups that 7-Eleven comes out with to promote the summer’s biggest movies. From summers past I have The Simpsons Movie, Iron Man, The Incredible Hulk. So far from this summer I have Wolverine in all three styles! I just found out the there will be more cups to promote Terminator: Salvation. The cool part is that they also have limited edition flavours like “Mutant Berry” for Wolverine and “Apocalyptic Ice” for Terminator. The cups are cheap, the drinks are great to beat the summer heat, and I have a reminder of what movies I saw over the summer. Plus, they will forever hold a place in my kitchen serving as an advertising vehicle right in my home. Very cool! Keep up the good work 7-Eleven.
The Slurpees Are Taking Over!

Weekend Wrap-Up

So kinda a random posting for today. This was one of the most random weekends ever. Firstly, walking along Bloor St. on Friday I saw the Google Maps Mobile, or whatever the official name is. It’s a car with a six lens 360 degree camera mounted on a pole. It’s use to give the street view when you use Google Maps. Secondly, in Yonge-Dundas Square we found a giant McDonald’s Coffee Cup. Must have been ten feet high. It looked like steam was coming off the top! It’s such a smart idea, everyone was taking pictures of it because it was so random! After that, we popped into Abercrombie & Fitch. We all know how you walk in and it feels like a club with the dark atmosphere and really loud music. As we walked in, I realized they were playing “Jai Ho”, the theme song from “Slumdog Millionaire.” Not the Americanized version, but the original. How random is that, the most American store ever playing a Bollywood song! Lastly, Rachel and I went in to Lush. Somehow spent over 45 minutes there. I realized that they need to have a “guy zone”, I told the woman working there that as a guy, it’s intimidating walking in there with all the pretty smells and glittery soaps. If they had a dedicated zone for guys near the front, more men would most likely shop there. That’s it for now! Last week of school this week!

Brad