In an interesting twist of fate, Legoland Florida just unveiled its new Miniland based on the Star Wars franchise. If you haven’t been living under a rock, you’d be aware that The Walt Disney Company just purchased Lucasfilm, and now owns this popular franchise.
Now, two different theme park operators have what are essentially Disney lands within their gates (Legoland Florida and Islands of Adventure at Universal Orlando.) Don’t forget, Disney also owns Marvel, and Islands of Adventure up the road has an entire land called Marvel Superhero Island dedicated to those characters.
It will be interesting to see how these licensing agreements play out over the next few years as they expire or are renegotiated due to Disney swallowing up franchises left, right and centre.
In the meantime, learn all about the Star Wars Miniland expansion below: Continue reading →