It’s very rare that an advertising campaign grabs my attention, but I had to stop to take a picture of this. It’s a promotional transit wrap for the upcoming Disney-Pixar movie Brave. It’s not surprising, Disney is one of the most creative companies on the planet. This transit wrap is a fun and well executed way to promote the movie while people are waiting for the TTC or walking down the street. It’s very detailed and stands out in a cluttered media environment. Great job Disney!