Chapters & Indigo book stores have a genius way to push their business books. They created the Indigo MBA Program, with 21 books that can help you learn what you would otherwise learn taking an MBA program, but for only the cost of the books. What a smart way to engage with their customers. They have a schedule for you to follow if you wish, and forums set up to discuss each book. I’ve decided to take the challenge on and attempt to finish by the end of summer! I’ll let you know how it goes.
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