How ingenious is it for Miller High-Life to buy 1 second of media, promote it before the Superbowl and then only show it during the Superbowl. They are mocking the fact that it costs 3 million dollars for an ad by making a 1 second ad. Hilarious. They use a character of a Miller Joe Regular type in the advertisements on the site, with examples of what the money could buy. I can’t wait to see how this campaign plays out. What an interesting way to connect and be different solely using the media buy.